Where do most American’s think news bias comes from?

A. consumer demand
B. the biases of journalists within news organizations
C. the sources consulted by reporters
D. owners

B. the biases of journalists within news organizations

Communication & Mass Media

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Indexing is a technique that allows us to note that our statements reflect only specific times and circumstances.

a. True b. False

Communication & Mass Media

In the "Why Weight" case, the advertising agency's creative insight was based on:

a. Surgery patients' belief in positive peer affirmations b. Using clothing labels found in common shopping malls c. Showing successful weight losers holding up their old pants d. Proving that eating was not as fun as fitting into new clothes

Communication & Mass Media