In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations
b. Using clothing labels found in common shopping malls
c. Showing successful weight losers holding up their old pants
d. Proving that eating was not as fun as fitting into new clothes
b
Communication & Mass Media
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The ludis love style means practical
Indicate whether the statement is true or false
Communication & Mass Media
The foundation’s cross-disciplinary centennial team developed the concept of giving a gift to the community each month during the foundation’s 100th year at which phase of campaign development?
A. research B. action C. communication D. evaluation
Communication & Mass Media