A security interest may be given in consumer goods only

The primary reason for the success of PetSmart may be that the company has:

A) invested in pet hotels, which is a rapid growing market B) expanded their retail operations C) modified the products and services they sell to match the changing trends D) multiple brands of products for pet owners

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________

A) demographic variables B) geographic regions C) multiple segmentation bases D) behavioral variables E) psychographic segmentation bases