Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________

With the ________, the consumer chooses the best brand on the basis of its perceived most important attribute

A) lexicographic heuristic B) conjunctive heuristic C) elimination-by-aspects heuristic D) availability heuristic E) representativeness heuristic

A debt contract is said to be incentive compatible if

A) the borrower's net worth reduces the probability of moral hazard. B) restrictive covenants limit the type of activities that can be undertaken by the borrower. C) both A and B of the above occur. D) neither A nor B of the above occur.