Many medical malpractice suits are due to medical errors by health providers.

The desired goals of a change in a company are referred to as ______.

Fill in the blank(s) with the appropriate word(s).

Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets

A) focused marketing programs B) horizontal diversification programs C) backward integration strategies D) new pull strategies E) new push strategies