Remember that color perceptions vary greatly among _______________

Bryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Mike's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Bryan is said to have a(n) ________ and Mike, a(n) ________.

A. obsessive personality; laissez-faire approach B. internal locus of control; external locus of control C. formal search function; casual search function D. focused sense of information; unfocused sense of information E. increased search anxiety; decreased search anxiety

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response, the marketer should:

A) only target consumers in high-income countries. B) utilize a multi-tiered targeting strategy rather than a concentrated strategy. C) commission psychographic segmentation studies to augment demographic data. D) create advertising that reflects a bipolar, high-tech and high-touch approach. E) follow normal targeting strategy.