Bryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Mike's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Bryan is said to have a(n) ________ and Mike, a(n) ________.
A. obsessive personality; laissez-faire approach
B. internal locus of control; external locus of control
C. formal search function; casual search function
D. focused sense of information; unfocused sense of information
E. increased search anxiety; decreased search anxiety
B. internal locus of control; external locus of control
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Which of the following is the first step in adapting a product to a foreign market?
A. determining ways in which the product can be modified B. determining how new a product is to a market and how people react to newness C. developing a successful product strategy D. determining which physical attribute to modify to suit the local needs E. developing a strategy to convey the benefits of the product to a consumer
Which of the following best describes the process of taxing real estate according to its value?
a. ad valorem b. assessment c. appraisal d. special assessment