A ________ market is a place within a market segment that represents a narrower group of customers with similar interests
A) position
B) niche
C) slot
D) spot
E) gap
B
Business
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When a product solves an everyday life problem, the executional framework being used in the ad is most likely:
A) slice-of-life B) authoritative C) fantasy D) informative
Business
Liquidity ratios include the
A) A and B above. B) quick ratio. C) inventory turnover ratio. D) A and C above. E) current ratio.
Business