Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines

Flighting as an advertising timing pattern is most useful when ________

A) purchase cycle is rather frequent B) substantial advertising budget is available C) items are seasonal D) tightly defined buyer categories exist E) there are expanding market situations

Operating leverage may be defined as the potential use of fixed operating costs to magnify the effects of changes in sales on a firm's earnings before interest and taxes (EBIT)

Indicate whether the statement is true or false