Explain the following statement: "A product is a bundle of attributes."
What will be an ideal response?
A product is not just a thing in a package. It includes the package, the brand name, the product benefits, and supporting features in addition to the physical good. A product is everything a consumer receives in an exchange. This question can also be answered in terms of the core product, the actual product, and the augmented product.
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Which of the following is an example of computerized facilities management?
a. controlling primary building systems (such as HVAC) by computer b. accessing maintenance data via computer to help in decision-making c. using a computer to manage the "paperwork and dispatch" of maintenance and repair activities d. all of the above
Identify the type of sales organization where the sales force sells the entire product line to customers in the segment
A) product/customer system B) market/market system C) product/market system D) product/product system