If 33 percent of Hispanics are hired, 42 percent of whites are hired, and 50 percent of blacks are hired, disparate impact has occurred against ________

Which of the following cannot be an effective branding strategy for high-tech products?

a. create a steady stream of innovations with strong value proposition cobranding b. manage all points of contact with customers c. launch price promotions d. influence the influencers e. harness Web 2.0 technologies

A major retailer studied the image of two of its units, a discount specialty store chain and an upscale specialty store chain, using a positioning map technique. Both of these units' images were clustered in the same quadrant

Which statement best explains this phenomenon? a. Each chain has a distinct image. b. Both chains appeal to the mass market. c. Both chains appeal to the same target market. d. Both chains are perceived as being upscale.