A major retailer studied the image of two of its units, a discount specialty store chain and an upscale specialty store chain, using a positioning map technique. Both of these units' images were clustered in the same quadrant
Which statement best explains this phenomenon?
a. Each chain has a distinct image.
b. Both chains appeal to the mass market.
c. Both chains appeal to the same target market.
d. Both chains are perceived as being upscale.
c
Business
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Visual aids are good for comparisons between like components and percentages
Indicate whether this statement is true or false.
Business
When the Federal Reserve wishes to ________ interest rates, it ________ the amount of funds at commercial banks
A) increase; increases B) reduce; reduces C) reduce; increases D) Both A and B are correct.
Business