Kelly works as a sales representative at Ginner Machine Works. She uses the phone and the Internet to identify prospects and make sales. Kelly calls customers and explains the products offered by Ginner and the advantages of using them
If requested, she also mails the customer product information brochures. Which of the following is most likely Kelly involved in?
A) outside selling
B) technical sales support
C) telemarketing
D) research and administrative backup
E) field sales
C
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When you're responding to questions during an interview, you're more likely to answer them successfully if you
A) begin speaking before the employer finishes asking the question. B) reply in a terse, matter-of-fact style throughout the interview. C) pause for a moment before answering each question. D) treat all questions as an opportunity to clarify your personal preferences. E) have well practiced responses to standard questions.
A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should the retailer use?
a. manufacturer branding b. generic branding c. private branding d. mixed branding