Since the net proceeds from sale of new common stock will be less than the current market price, the cost of new issues will always be less than the cost of existing issues

Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________

A) competition-based pricing B) cost-plus pricing C) target costing D) value pricing E) penetration pricing

Managers at the Blue Dragon Inc., an international company with operations in China and the United States, are often heard complaining about the difficulties in achieving synergy and cooperation between the employees of both the countries

A. vary its management processes and practices to account for these differences. B. adopt the host country's management processes and practices in both countries. C. opt to exit one of the countries to avoid a conflict. D. provide incentives to the employees based only on their individual performance. E. adopt the home country's management processes and practices in both countries.