The executive summary section of the business plan ________
A) should be a concise summary of the business venture
B) should be no more than two pages long
C) must capture the reader's attention and entice her/him to read the rest of the plan
D) All of the above
D
Business
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The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:
A) direct marketing B) interactive marketing C) viral marketing D) cross selling
Business
For segmenting a business market, situational factors include urgency, specific application, and size of order
Indicate whether the statement is true or false
Business