Sets of behaviors that are expected of occupants of a specific position are called _____.

Fill in the blank(s) with the appropriate word(s).

Ans: roles

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Marketers in Gillette's Parker Pen subsidiary focused on upscale shoppers in Malaysia and Singapore. This is an example which coincides with the Maslow's hierarchy related to

A) self-esteem B) physiological needs C) security D) self actualization E) social needs

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Channel decisions are important because:

A) commitments are flexible. B) relationships change with time. C) it is expensive to terminate. D) issues can be solved by arbitration. E) local laws do not protect agreements.

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