One reason cultural factors challenge global marketers is that many of these factors are hidden from view

Practicing an approach before making initial contact is most likely beneficial because:

A) optimism is crucial to successful selling efforts B) rehearsal reduces the chances of making a mistake C) practicing ensures that transactional sales are profitable D) anxiety is normal for both new and experienced salespeople E) developing a deeper commitment to sales goals is important

The tendency for companies to do well by doing good is known as:

A) corporate social responsibility. B) the pyramid of corporate social responsibility. C) the virtuous circle. D) ethical imperialism.