Saying, "I can do this" when confronted with a difficult task shows a high degree of self-efficacy

Kareem was asked to make a presentation to his fraternity on the history of their national

organization. His three main points covered the founders, the original charter, and the origin of some of the traditions. The general purpose of this speech was most likely ________. A) to inform B) to persuade C) to entertain D) to demonstrate

Which of the following best defines integrated marketing communications?

a. analyzing the target audience before developing a communications plan b. establishing measurable objectives for communicating with customers c. using both traditional and digital media to communicate with customers d. communicating with customers in a consistent and coordinated manner