A clear description of a trading area allows a retailer to determine _____

a. customer shopping frequency
b. its overall store image
c. the focus of promotion activities
d. private-brand strategy

c

Business

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Avril Lavigne has been picked as a spokesperson for T-Mobile wireless phone service. She was chosen because of her appeal to members of T-Mobile's target market. In terms of service promotion strategy, she will be considered what type of information source?

a. impersonal b. cue control c. personal d. remote

Business

In a destination contract, the seller is required to replace any goods lost in transit

Indicate whether the statement is true or false

Business