A(n) ________audience has a positive attitude toward the topic yet has little specific knowledge

a) voluntary
b) captive
c) favorable
d) apathetic

ANS: c

Communication & Mass Media

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It is important to know who paid for a poll because the people who pay

A) may determine what a pollster will understand. B) will be more open-minded about the results. C) have a vested interest in the outcome. D) restrict what other work a pollster may be able to do.

Communication & Mass Media

Description, personification, and alliteration are strategies for creating ________ in a speech

A) rhythm B) vividness C) clarity D) ambiguity E) confusion

Communication & Mass Media