___ involve estimating individual work items or activities and summing them to get a project total.

a. Actual estimates
b. Parametric estimates
c. Bottom-up estimates
d. Analogous estimates

Ans: c. Bottom-up estimates

Business

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Toshiba, Hitachi, and other Japanese television manufacturers use ________ to service the Eastern European market

A) contract manufacturing B) management contracts C) direct investment D) joint venture production E) greenfield venturing

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When a pharmaceutical ad includes a world-renowned heart surgeon describing the benefits of the medication, which type of execution format is being used?

A) demonstration B) slice-of-life C) lifestyle D) dramatic E) testimonial

Business