When a pharmaceutical ad includes a world-renowned heart surgeon describing the benefits of the medication, which type of execution format is being used?

Sheth and Sisodia say accessibility is ripest for improvement because most companies are either ineffectual or inefficient at developing it

Indicate whether the statement is true or false

Which proofreading method slows the reading pace and allows you to examine information out of context?

A) Reading from the bottom up B) Asking a colleague for help C) Reading the work multiple times D) Reading the work later E) Looking for common errors