The _________ model of persuasion suggests that people are persuaded by both logical appeals and by indirect factors, such as delivery and appearance
A) logical emotional
B) value attitudinal
C) elaboration likelihood
D) social responsiveness
Answer: C
Communication & Mass Media
You might also like to view...
"A nuclear waste dump would benefit the local economy," is a
(a) factual claim. (b) definitional claim. (c) value claim. (d) policy claim.
Communication & Mass Media
All of the following statements about Corporate Speech are true, EXCEPT:
a. Corporate speech presents a firm's view on social or political matters b. Is motivated by a desire for profit c. Was supported by the U.S. Supreme Court in First National Bank ofBoston vs. Massachusetts d. Is generally protected by the First Amendment
Communication & Mass Media