As a consumer gathers information about purchase alternatives, the number of alternatives decreases as he advances through four sets of brands before reaching a decision. What are those four sets?
What will be an ideal response?
The four sets are:
1. total set
2. awareness set
3. consideration set
4. choice set
Business
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Which of the following methods of financing would be used if the exporting and importing parties had a strong, long-standing relationship?
A) documentary credit (letter of credit) B) documentary collection C) cash in advance D) sales on open account E) bank draft
Business
In the ________, separate sales forces are set up for different industries
A) territorial sales force structure B) digital marketing system C) customer sales force structure D) geographical operations system E) product sales force structure
Business