What is a points-based promotion?
(a) Site users are given the option to rate the site's capabilities on a point scale between one and ten.
(b) Users who refer a certain number of new customers to the site have two points taken off of their auto insurance.
(c) Every time a customer performs a pre-specified action, they can receive points redeemable for products, services, rebates,
discounts, etc.
(d) A user can redeem a coupon they saw in a newspaper by entering the printed point value of the coupon when purchasing
merchandise or services from the site.
Ans: (c)
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Frequency is which of the following?
A) the total number of people who will be exposed to an ad placed in one media vehicle B) the percentage of people who will be exposed to an ad more than once C) the percentage of people who will be exposed to the media vehicle D) the number of times a person in the target group will be exposed to an ad E) the total number of ads in one advertising campaign
________ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period
A) A patronage reward B) A segmented promotion C) Advertising D) Public relations E) Sales promotion