Bulky products require channel arrangements that minimize the number of times products change hands between channel intermediaries before reaching customers

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effec

A) Personalized marketing B) Mass customization C) Globalized marketing D) Relationship marketing E) Integrated marketing

Research indicates that about half of lost customers leave due to price considerations

Indicate whether the statement is true or false