Which of the following problems is said to be the major reason for lost business?
A) poor product knowledge
B) rude treatment of customers
C) poor product quality
D) over-attentive customer-contact workers
Answer: B
Business
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A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies
A) marketing plan B) communications plan C) business plan D) operational plan E) financial plan
Business
As the product margin declines, promoting during the peak demand period becomes
A) less profitable. B) more profitable. C) less of a risk. D) more desirable.
Business