A preferred stock with a $5 dividend rate, $100 face value, and $80 market value has a current yield of

Tech-savvy customers, especially young people or "Net-geners" hold certain expectations about what businesses should offer or provide. Describe three customer service expectations as discussed in the chapter

What will be an ideal response?

When a television advertisement makes a special offer on a piece of luggage, encouraging viewers to call a toll-free number to take advantage of the special, the ad is designed to meet the goal of:

A) building brand image B) informing C) persuading D) encouraging action