Tech-savvy customers, especially young people or "Net-geners" hold certain expectations about what businesses should offer or provide. Describe three customer service expectations as discussed in the chapter

Under a process costing system, direct labor costs are assigned to the Work-in-Process Inventory account of the department for which they are incurred

Indicate whether the statement is true or false

A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and

recommending a plan of action to improve the company's marketing performance. A) marketing plan B) test market C) marketing audit D) market-based scorecard analysis E) marketing metric