Effective interviews may use an exploratory structure or an objective, carefully controlled structure depending upon the interviewer's goals

When an object is either too large or not portable, the speaker's next best option is to

A) use a picture of the object. B) use a working model. C) pass the object around. D) draw an illustration of the object. E) abandon the idea of using a visual aid for that point.

One of the purposes of a tagline is to

a. Develop lyrics to be used in a jingle b. Pay off a weak headline c. Provide continuity for a campaign d. Sum up all the features of the product in one sentence