One of the purposes of a tagline is to
a. Develop lyrics to be used in a jingle
b. Pay off a weak headline
c. Provide continuity for a campaign
d. Sum up all the features of the product in one sentence
c. Provide continuity for a campaign
Communication & Mass Media
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Classical Marxism views the system of ideas in a society as the single most power and fundamental shaper of all other social structures and institutions
Indicate whether this statement is true or false.
Communication & Mass Media
Copyright royalty fees are paid to media creators for the use of their works
Indicate whether the statement is true or false.
Communication & Mass Media