Questions that prespecify the set of response alternatives and the response format are called structured questions

Companies cannot achieve differentiation by differentiating their channels, as this is not the purpose of a distribution channel

Indicate whether the statement is true or false

Companies that employ a market development growth strategy ________

A) sell new products and services to existing groups of buyers B) sell their existing products and services into new markets C) innovate new products and services targeted at new groups of customers D) market existing products and services to existing customers in new ways