Companies cannot achieve differentiation by differentiating their channels, as this is not the purpose of a distribution channel

Research has shown that employee referrals are a highly effective way to recruit applicants. What is the main reason a firm would not want to rely solely on employee referrals to source applicants?

A. More than one source should always be used to reach a wider group of potential applicants. B. Relying on employee referrals often limits diversity in a company. C. Employment agencies always vet applicants more thoroughly. D. Even if the process results in applicants accepting job offers, in the long run they have higher turnover and lower job satisfaction.

Geographic information systems enable retailers to see graphical depictions of trading-area characteristics for current, proposed, and competitor locations

Indicate whether the statement is true or false