Organizations should encourage positive deviance in the workplace.

An example of a customer-based assessment of competition is:

A) naive extrapolation. B) market segmentation. C) substitution in use. D) perceptual mapping.

Which of the following would be primarily responsible for enterprise-wide governance and usage of information to maximize the value of an organization's data?

A) CKO B) CPO C) end users D) CDO E) CSO