An example of a customer-based assessment of competition is:

A) naive extrapolation.
B) market segmentation.
C) substitution in use.
D) perceptual mapping.

C

Business

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Because Sean made sure the staff at a dry-cleaning business was trained to use some new, potentially hazardous equipment, had them sign off that they were aware of all the posted warning signs, and had them read the safety manual, which of the following is the probability of injuries occurring while using the equipment and the related impact to the employees?

A. Low risk and high negative impact B. Medium risk and low negative impact C. Medium risk and high negative impact D. High risk and high negative impact

Business

Karen Dodd is employed by Dell and responsible for calling on primary schools in her home state of Maine to promote the company's offerings

She demonstrates the Dell line of products including desktop computers, laptops, and tablets and fields questions from teachers and administrators alike. This is an example of which promotion tool? A) digital advertising B) personal selling C) sales promotion D) public relations E) television advertising

Business