R&D and marketing personnel are often rewarded differently. In many companies, marketing managers are rewarded for patents, improvements in technology, and the number of new products developed

Employees' perceptions of formal and informal organizational policies, practices, procedures, and routines are known as organizational values.

a. true b. false

A store using an everyday low-pricing (EDLP) strategy does which of the following?

A) relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage B) has weekly sales C) sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer D) positions itself as an anchor store in a shopping center E) eliminates customer service in order to maintain low prices