What is required to enjoy a successful media career?
What will be an ideal response?
ANSWER:
It is a competitive market, so you need to be good and relentless in the promotion of your work. One type of writer is a book author, most of who are self-employed or work part-time jobs while writing their great American novel. Authors do not get a salary, but are paid a royalty—a percentage of the net revenue (after all costs are deducted out) from sales of the book—from traditional publishing houses. Book royalties between 8 and 15 percent, depending on how good you are and how well you negotiate. Authors no longer have to depend solely on publishing houses to be a success. Many authors self-publish or write
e-books.
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__________ news occurs when public relations professionals organize media events, such as rallies and demonstrations on topical issues
Fill in the blank with correct word
Which of the following is a disadvantage when delivering an extemporaneous speech?
A) There is no time to analyze the audience. B) It lacks spontaneity. C) It takes time to prepare. D) It is difficult to change the material to adapt to the audience.