__________ news occurs when public relations professionals organize media events, such as rallies and demonstrations on topical issues

What produces the value hierarchy and criteria used in arguing a given value

proposition? (a) The identification of the immediate cause of concern. (b) The investigation of the topic's historical background. (c) The way key terms are defined in the proposition. (d) The application of stock issues of value argumentation.

__________ or credibility, is especially empowering to speakers

a. Helos b. Pathos c. Ethos d. Logos