Nathan, the manager of the accounts team at GELI, fills out questionnaires for each of the employees in his department, evaluating them on criteria such as productivity, personal traits, and work habits
He later sits down with each employee to discuss the ratings and work out ways in which the employee can improve, both in terms of productivity and behavior. Which of the following is Nathan conducting?
A) job description and selection
B) selection and recruitment
C) planning and budgeting
D) performance appraisal
E) pre-employment testing
D
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Lauren Diaz is strongly influenced by her peer group--and she often adopts a new product only after they have pressured her to try it. She makes little use of mass media and salespeople as sources of information. In terms of the adoption curve, she is
A) a laggard. B) a late majority. C) an early adopter. D) an innovator. E) an early majority.
Explain how prestige products may relate to some customers' feelings of self-worth. What is an example of a prestige product?
What will be an ideal response?