Explain how prestige products may relate to some customers' feelings of self-worth. What is an example of a prestige product?
What will be an ideal response?
The image enhancement function of pricing is particularly important with prestige products that have a high price and appeal to status-conscious consumers. People are often willing to pay a premium price for a luxury product like a watch because they believe that it makes a statement about their own worth.
Business
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a. potential b. augmented c. expected d. realized
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The internalized set of perceptions that each of us has about ourselves is called the _____
a. self-concept b. managerial mindset c. ideal manager d. personality
Business