The research technique used in compiling existing information generated by others is known as
A) secondary or library research
B) feedback
C) a communication audit
D) a focus group
E) surveying
Answer: A
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Speakers will want to choose their topic and coverage carefully, so their message will
have saliency for their audience. In other words, the topic and coverage should be _____. A) historical, meaning it reviews an event the audience will have lived through B) controversial, meaning it is a matter the audience likely has heard debated C) trendy, meaning it reviews something currently making headlines D) important, meaning it has great personal relevance to the audience
A responsible public relations writer should be a thinking, constructively critical and contributing member of the organization
Indicate whether the statement is true or false