Aida decided to switch doctors after she had to wait two and a half hours at her scheduled appointment to see her doctor. She experienced the ethical problem factor that leads to customer switching behavior

The financial statement that summarized a firm's accounting value as part of a particular date is called the:

a. income statement b. cash flow statement c. liquidity position d. balance sheet e. periodic operating statement

According to Cialdini, the more exclusive the offer, the more valuable your audience may perceive it to be, an example of _____

A) authority B) scarcity C) ability D) social proof E) consistency