The statement, "My spring break trip was a train wreck because everything that could go wrong, did go wrong", illustrates the use of _____________ to improve style. 

The executive director of a charity-run homeless shelter asks you to help solve what she calls “a public relations problem.” For each of the past three years, the amount raised in the annual summer fund drive has decreased. “To solve the problem” (her words) the executive director wants you to design a new brochure that will “really catch the eye of our prospective donors” (again her words).

Formulate a problem statement for this scenario that meets the criteria discussed in the book. What research methods would you use to conduct your situation analysis? Make sure to explain your choices.

What four principles should you keep in mind when planning to help your audience understand the information you present? 

What will be an ideal response?