A female writer applies a well-known myth of Western culture to a novel using modern characters. Use this concept of a culture production system (CPS) to explain how this writer will market her novel to readers

What will be an ideal response?

They writer produces the novel, and she is part of the creative subsystem, which is the first major subsystem of the CPS. In this stage, she takes her idea from a myth to a modern novel that contains symbolic elements representative of the shared emotions and ideals she shares with her customers. Next, her novel must be accepted for publication by a managerial subsystem, which makes her ideas tangible in the form of a book. The novel is a mass produced and distributed.
After her novel is published, it must be promoted in the communication subsystem. A communication subsystem gives meaning to the new product and provides it with a symbolic set of attributes.
The novel will remain unnoticed by the general public until gatekeepers allow it through to consumers. If the book receives positive reviews by the media, or if friends, spouses, and associates begin to talk about the novel, then it is much more likely that the symbolic set of attributes used by the writer will be communicated to the final consumer.

Business

You might also like to view...

If you were a sales manager, which of the following would you consider to be a signal of plateauing among your salespeople?

a. a loss of interest in prospecting. b. a lack of follow through in customer service. c. a reduction in working hours. d. none of the above would be considered a signal of plateauing. e. all of the above would be considered a signal of plateauing.

Business

In using the capitalization process, which of the following cannot be deducted to determine the net income?

A: A management fee; B: Maintenance expense; C: Mortgage interest; D: Vacancies.

Business