Due to the limitations of the BCG and other formal portfolio planning models, many companies are placing responsibility for strategic planning in the hands of cross-functional teams of divisional managers who are close to their markets

The Red Fox Corporation manufactures engines for its trucks in a central location in order to attain cost economies and then sends these engines to various subsidiaries for final assembly to the truck bodies in order to meet local safety specifications. This type of organizational structure is referred to as:

A. Global B. Transnational C. International D. World assembly E. Worldwide

Which of the following represents the objective of a social marketing campaign aimed at changing people's actions?

A) Motivate people with obesity to eat healthy and exercise more often. B) Change public attitudes and stereotypes associated with people who are obese. C) Explain the different causes of obesity and how it can be prevented. D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity. E) Help people with obesity to implement lifestyle changes.