Staying on topic with what is relevant to the conversation follows the maxim of _______

In the group process, follow-up occurs in step number ______

Fill in the blanks with correct word

Answer the following statement(s) true (T) or false (F)

1. Professional advertising is directed at other professionals including teacher and lawyers 2. When advertising in professional journals, be sure to use wild claims and humor. 3. Using a traditional ad in B2B marketing allows more detailed information than you can fit into an online or web ad. 4. Online events are useful for B2B marketing in that they are one-way communication with a passive audience. 5. B2B marketing is more likely to use traditional marketing than social media.