Answer the following statement(s) true (T) or false (F)

1. Professional advertising is directed at other professionals including teacher and lawyers
2. When advertising in professional journals, be sure to use wild claims and humor.
3. Using a traditional ad in B2B marketing allows more detailed information than you can fit into an online or web ad.
4. Online events are useful for B2B marketing in that they are one-way communication with a passive audience.
5. B2B marketing is more likely to use traditional marketing than social media.

1. True
2. False
3. False
4. False
5. True

Communication & Mass Media

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Another phrase for personal space is body territory

Indicate whether this statement is true or false.

Communication & Mass Media

The word ______ did not enter the English vocabulary until 1835 when Tocqueville used it to describe what he found in the United States.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media