A speaker who concludes by asking listeners to donate money or to sign a petition is
using
a. a challenge
b. an appeal
c. a reference to the introduction
d. all of the above
e. none of the above
Answer: b,
Communication & Mass Media
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Experts who testify against their own apparent interests are called straw man advocates
Indicate whether the statement is true or false
Communication & Mass Media
Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?
a. to allow management to add their own objectives to the plan b. to provide more focus and discipline to the planning process and avoid overwhelming the plan c. to keep the plan flexible and fluid d. to achieve management buy-in and support
Communication & Mass Media