Window Concepts has introduced a new line of windows that offer the same benefits as solar panels in reducing heating and cooling costs in homes
The state-of-the-art windows will also contribute to the slowing of global warming while providing energy reliability. The company sends a team of representatives to the National Doors and Windows Trade Show to promote the new line of windows. Which promotion mix tool has Window Concepts used in this scenario?
A) crowdsourcing
B) public relations
C) advertising
D) personal selling
E) crowdcasting
D
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Learning the rules of a business or organization by observing the conduct of others is indicative of a(n):
a. implicit-rule culture. b. explicit-rule culture. c. uncertainty-accepting culture. d. uncertainty-rejecting culture. e. short-term orientation.
Pendergraff Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation does Pendergraff use?
A) geographic B) behavioral C) needs D) demographic E) psychographic