What are organizations that are in the business of benefiting society and operate like a business called?

Ayn Rand wrote The Moral Sentiments of Markets

Indicate whether the statement is true or false

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____

A) integrated marketing communications B) public relations C) a promotion mix D) primary-demand advertising E) coordinated strategic planning